The Department of Communications, in partnership with Huawei, invites small, medium, and micro enterprises (SMMEs) across South Africa to participate in the SMME Digital Marketing Skills Training 2025 — a free two-day online training programme taking place on 20–21 November 2025.
This initiative forms part of the Digital Entrepreneurship Programme, aimed at empowering local businesses with practical digital marketing skills and strategies to compete and grow in today’s technology-driven economy. Through this programme, participants will gain the knowledge and tools to strengthen their brand presence, attract more customers, and expand their business reach online.
Who Should Attend
The programme is designed specifically for SMMEs and entrepreneurs who wish to improve or refine their digital marketing capabilities. Whether you are a beginner learning the basics or an experienced business owner looking to update your strategies, this training will provide valuable, hands-on guidance aligned with the realities of South Africa’s digital market.
Training Schedule and Key Topics
Day 1 – 20 November 2025 (09:00 – 15:00)
Participants will be introduced to key foundational and strategic aspects of digital marketing, including:
- Digital Marketing Trends: Explore current global and emerging marketing practices.
- Digital Marketing Landscape: Gain insight into how digital marketing functions in the South African context.
- Situational Analysis: Learn how to assess your business’s digital position and identify growth opportunities.
- Strategy Development for SMMEs: Develop strong digital marketing strategies through:
- Objective setting models
- User persona creation
- Design thinking methods
- Comprehensive digital strategy planning
Day 2 – 21 November 2025 (09:00 – 15:00)
The second day will focus on practical implementation and execution, covering:
- Digital Marketing Execution: Learn how to set realistic budgets, schedule posts effectively, and select suitable digital platforms.
- Search Engine Optimization (SEO): Understand SEO fundamentals, ranking factors, and how to optimize your website for better visibility.
- AI Automation in Marketing: Discover how artificial intelligence enhances marketing efficiency through:
- Prompt engineering techniques
- Marketing AI automation tools
- Real-life case studies and data analytics
How to Register
To register, complete the RSVP form via the link below:
REGISTER FOR THE SMME DIGITAL MARKETING SKILLS TRAINING 2025 HERE
Why This Training Matters
In an increasingly competitive online environment, SMMEs often struggle to compete with larger corporations that have significant marketing budgets. This free training programme bridges that gap by equipping small businesses with the latest knowledge in:
- Digital marketing strategy and planning
- Search engine optimization (SEO)
- AI-based marketing tools and automation
- Data analytics and performance tracking
By applying these skills, entrepreneurs can create cost-effective campaigns, reach broader audiences, and streamline their marketing operations for greater productivity and impact.
Conclusion
The SMME Digital Marketing Skills Training Programme 2025 is more than a short course—it’s a gateway for small businesses to embrace the future of digital innovation. This training gives entrepreneurs the opportunity to strengthen their online presence, enhance their marketing knowledge, and position their businesses for sustainable growth in the digital era.
Closing Date: 14 November 2025