Betway Africa is offering an exciting opportunity for ambitious graduates to kick-start their careers through its Marketing Graduate Programme based in Johannesburg. This role is ideal for graduates who are eager to gain hands-on experience in a fast-paced, digitally driven environment while working with one of the most recognised brands in the online gaming industry.
This programme provides exposure to modern marketing practices, innovative technologies, and real-world campaign execution, making it a strong foundation for a long-term career in marketing.
About Betway Africa
Betway Africa operates within the global online gaming and betting industry and is known for its strong digital presence, innovative marketing strategies, and commitment to responsible gaming. The company combines technology, creativity, and data-driven decision-making to deliver engaging customer experiences across multiple platforms.
Working at Betway means being part of a dynamic organisation that values growth, integrity, and performance, while offering graduates the opportunity to learn from experienced professionals in a competitive industry.
Marketing Campaign Support
As a Marketing Graduate, you will support the planning, execution, and analysis of marketing campaigns across both digital and traditional channels. This includes working closely with team members to ensure campaigns are delivered on time and aligned with business objectives.
You will collaborate with internal departments and external agencies to assist in the development of compelling marketing materials that reflect the brand’s identity and support campaign goals.
Content Creation and Management
A key part of this role involves creating engaging, on-brand content for various platforms, including social media, blogs, newsletters, and other digital channels. You will assist in managing the content calendar to ensure consistent delivery of marketing messages and smooth coordination across campaigns.
This responsibility offers valuable experience in shaping brand communication and understanding how content performs across different audiences and platforms.
Market Research and Analysis
You will be involved in conducting competitor and market research to identify trends, opportunities, and insights that inform marketing strategies. By gathering and analysing data, you will contribute to decision-making processes and help improve the effectiveness of marketing initiatives.
This exposure strengthens your analytical skills and builds an understanding of how data supports strategic marketing decisions.
Social Media Management
The role includes supporting the management and growth of Betway’s social media presence. You will monitor social media platforms, engage with online audiences, and track performance metrics to identify areas for improvement.
Through this experience, you will learn how social media contributes to brand visibility, customer engagement, and overall marketing performance.
Brand Development and Consistency
As part of the marketing team, you will help ensure brand consistency across all marketing assets by supporting the application of brand guidelines. You will also assist with campaigns designed to strengthen brand awareness and build long-term customer loyalty.
This involvement provides insight into how strong brand management supports business growth and customer trust.
Event Coordination and Promotional Support
You will support the planning and execution of events, webinars, and promotional activities. This includes coordinating with vendors, venues, and internal stakeholders to ensure activities run smoothly and achieve their intended objectives.
This exposure allows you to gain practical experience in event planning and promotional execution within a corporate marketing environment.
Administrative and Team Support
Providing administrative support to the marketing team forms part of your responsibilities. Tasks include scheduling meetings, managing invoices, and maintaining accurate marketing databases to support efficient team operations.
These duties help develop organisational skills and a clear understanding of how marketing teams operate behind the scenes.
Important Employment Checks
This role requires a high level of trust and integrity, as it involves access to sensitive customer financial information. As part of the recruitment process, shortlisted candidates may be required to complete assessments and undergo credit, criminal record, and qualification verification checks. All checks are conducted confidentially and strictly for verification purposes.
How to Apply
Applications must be submitted through Betway Africa’s official recruitment platform using the link below.
Apply here: https://myhcm.wd3.myworkdayjobs.com
Conclusion
The Betway Africa Marketing Graduate Programme offers a valuable opportunity for graduates who want to build practical marketing experience in a high-performance digital environment. With exposure to campaigns, content creation, research, brand development, and social media management, this programme provides a strong foundation for a successful career in marketing while allowing graduates to grow, learn, and make a real impact within a leading online gaming brand.
