Company: South African Breweries (SAB)
Location: Central Region – Kimberley, South Africa
Closing Date: Not Specified
About SAB
South African Breweries (SAB) has always been driven by innovation, ambition, and the belief in dreaming big. With a strong heritage and a future-focused outlook, SAB empowers its people to unlock their full potential by combining individual strengths with world-class opportunities.
If you’re passionate about sales, marketing, and building relationships, SAB’s Sales & Marketing Learnership 2025 offers an exciting platform to grow your skills, gain valuable experience, and contribute to one of South Africa’s most iconic companies.
Purpose of the Learnership
The Sales & Marketing Learnership is designed to implement a market-driven, customer-focused approach within SAB’s tavern class of trade. The programme focuses on:
- Driving growth in brand equity and sales volume.
- Building market share and competitive advantage.
- Enhancing corporate reputation through strong customer engagement.
This opportunity provides real-world experience in the sales and marketing field while equipping learners with the ability to compete and succeed in a dynamic industry.
Skills and Competencies
Learners in the SAB programme will develop key professional abilities, including:
Commercial Aptitude
- Understanding the sales and marketing value chain.
- Recognising competitor activities and adapting strategies.
- Applying principles of profitability, pricing, and merchandising.
Customer Focus
- Building strong, long-term relationships with tavern owners.
- Meeting customer needs and driving satisfaction.
- Collaborating on decisions that add value to customers.
Accountability and Integrity
- Taking full responsibility for performance and results.
- Representing SAB with professionalism and honesty.
Flexibility and Resilience
- Adapting to changing priorities and challenges.
- Willingness to work weekends and public holidays.
Key Responsibilities
During the programme, learners will be responsible for:
- Managing customer relationships and driving weekly calls to tavern outlets.
- Achieving sales and volume targets for SAB products.
- Ensuring outlets buy directly from SAB consistently.
- Monitoring availability, merchandising, pricing, promotions, and space (AMPPS) delivery.
- Planning and executing promotional campaigns throughout the year.
- Managing SAB assets such as fridges, signage, and merchandising equipment.
- Ensuring correct stock rotation and compliance with SAB’s trade execution guidelines.
Minimum Requirements
To be considered for the Sales & Marketing Learnership, applicants must meet the following:
- A Diploma or Degree in a relevant field.
- A valid Code 8 driver’s license (unendorsed).
- Basic computer literacy with experience in Microsoft Office.
- Strong local area knowledge of Kimberley and surrounding areas.
- Ability to work flexible hours, including weekends.
- Successful completion of a drivers’ assessment test prior to appointment.
Region
This learnership opportunity is available in the Central Region – Kimberley ONLY.
Employment Equity
SAB is an equal opportunity employer and is committed to employment equity. Appointments will be made in line with the company’s employment equity plan and talent needs.
How to Apply
Interested candidates can apply directly via the official SAB portal:
Click here to apply for the SAB Sales & Marketing Learnership 2025
Conclusion
The SAB Sales & Marketing Learnership 2025 offers a golden opportunity for ambitious individuals looking to grow their careers in sales, marketing, and customer development. With hands-on experience, structured learning, and the chance to work with one of South Africa’s leading companies, this programme could be your first step into a thriving future.